MY NAME IS CRUZ

1983, Lisbon.
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Between structure and chaos.
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From architecture to image-making.
I construct worlds β€” temporary, visual, emotional.
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Founder of TARA Gallery.
Art direction, set design, moving image.
‍ ‍
Curious by nature.
Precise by instinct.

Always in between.


LOVE BUTTON

I LOVE CATS

art director β—’ architect β–³ creative urban curator ⌁ set design ❋

IKEA 20 ANOS Β· Martim Condeixa Β· @PLGRND

MAKRO Β· Martim Condeixa Β· @PLGRND

MODA LISBOA Β· Bruno Ferreira Β· @Casper

NOS Β· Augusto Fraga Β· @Krypton

SUMOL LIMÃO · Martim Condeixa · @PLGRND

CONTINENTE Β· AndrΓ© CaniΓ§os Β· @Casper

CONTINENTE 40 ANOS Β· Martim Condeixa Β· @PLGRND

NOS Β· Augusto Fraga Β· @Krypton

AGEAS Β· Bruno Ferreira Β· @Casper

LICOR BEIRÃO · Fernando Mamede · @More Maria

VENDELA | KOMODO Β· Raquel Sousa Β· @More Maria

On January 21, 1983, at precisely 9:00 am, I entered the world. At that significant moment in history, a powerful earthquake struck, while Portugal was simultaneously grappling with a profound social and economic crisis, leading to widespread strikes and notable chaos. This tumultuous backdrop has profoundly shaped my perspective, instilling in me a relentless curiosity about life and the world around me.

My fascination with cities and their complexities has shaped every step of my journey. Trained in architecture and urban planning, I spent five years building spaces and ideasβ€”founding Atelier Portatil and launching the MOID Project to explore design and urban innovation.

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Today, I'm the founder and curator of TARA Gallery in Lisbon β€” a space where I champion emerging artistic voices and urban thinkers. My work lives at the intersection of culture, identity, and imagination.‍ ‍

As an Art Director for commercial films, I translate stories into visual worlds, creating bold, cohesive designs that resonate. My set designs are playful, witty, and rooted in a deep love for storytellingβ€”a natural evolution of my architectural past.

I’m proudly Portuguese, with a punk-inspired style and a soft spot for edgy fashion, dolphins, and my beloved cats. These details fuel my playful, fearless spirit. I’m a connectorβ€”curating experiences, not just objects, and always seeking collaborators who challenge and inspire.

A true urban thinker with the Universe in my mindβ€”and the planet in my heart.

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