MY NAME IS CRUZ
1983, Lisbon.
Between structure and chaos.
From architecture to image-making.
I construct worlds — temporary, visual, emotional.
Founder of TARA Gallery.
Art direction, set design, moving image.
Curious by nature.
Precise by instinct.
Always in between.
I LOVE CATS
art director ◒ architect △ creative urban curator ⌁ set design ❋
SELECTED WORK
IKEA HIDDEN TAGS · Martim Condeixa · @PLGRND
MAKRO · Martim Condeixa · @PLGRND
CARLSBERG · Bruno Ferreira · @Casper
MODA LISBOA · Bruno Ferreira · @Casper
NOS AGENTE · Augusto Fraga · @Krypton
EURODREAMS INCLINADOS · Martim Condeixa · @PLGRND
NOS · Augusto Fraga · @Krypton
SUMOL LIMÃO · Martim Condeixa · @PLGRND
CONTINENTE · André Caniços · @Casper
CONTINENTE 40 ANOS · Martim Condeixa · @PLGRND
NOS · Augusto Fraga · @Krypton
AGEAS · Bruno Ferreira · @Casper
LICOR BEIRÃO · Fernando Mamede · @More Maria
VENDELA | KOMODO · Raquel Sousa · @More Maria
On January 21, 1983, at precisely 9:00 am, I entered the world. At that significant moment in history, a powerful earthquake struck, while Portugal was simultaneously grappling with a profound social and economic crisis, leading to widespread strikes and notable chaos. This tumultuous backdrop has profoundly shaped my perspective, instilling in me a relentless curiosity about life and the world around me.
My fascination with cities and their complexities has shaped every step of my journey. Trained in architecture and urban planning, I spent five years building spaces and ideas—founding Atelier Portatil and launching the MOID Project to explore design and urban innovation.
Today, I'm the founder and curator of TARA Gallery in Lisbon — a space where I champion emerging artistic voices and urban thinkers. My work lives at the intersection of culture, identity, and imagination.
As an Art Director for commercial films, I translate stories into visual worlds, creating bold, cohesive designs that resonate. My set designs are playful, witty, and rooted in a deep love for storytelling—a natural evolution of my architectural past.
I’m proudly Portuguese, with a punk-inspired style and a soft spot for edgy fashion, dolphins, and my beloved cats. These details fuel my playful, fearless spirit. I’m a connector—curating experiences, not just objects, and always seeking collaborators who challenge and inspire.
A true urban thinker with the Universe in my mind—and the planet in my heart.