MY NAME IS CRUZ
1983, Lisbon.
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Between structure and chaos.
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From architecture to image-making.
I construct worlds β temporary, visual, emotional.
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Founder of TARA Gallery.
Art direction, set design, moving image.
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Curious by nature.
Precise by instinct.
Always in between.
I LOVE CATS
art director β architect β³ creative urban curator β set design β
IKEA 20 ANOS Β· Martim Condeixa Β· @PLGRND
MAKRO Β· Martim Condeixa Β· @PLGRND
MODA LISBOA Β· Bruno Ferreira Β· @Casper
NOS Β· Augusto Fraga Β· @Krypton
SUMOL LIMΓO Β· Martim Condeixa Β· @PLGRND
CONTINENTE Β· AndrΓ© CaniΓ§os Β· @Casper
CONTINENTE 40 ANOS Β· Martim Condeixa Β· @PLGRND
NOS Β· Augusto Fraga Β· @Krypton
AGEAS Β· Bruno Ferreira Β· @Casper
LICOR BEIRΓO Β· Fernando Mamede Β· @More Maria
VENDELA | KOMODO Β· Raquel Sousa Β· @More Maria
On January 21, 1983, at precisely 9:00 am, I entered the world. At that significant moment in history, a powerful earthquake struck, while Portugal was simultaneously grappling with a profound social and economic crisis, leading to widespread strikes and notable chaos. This tumultuous backdrop has profoundly shaped my perspective, instilling in me a relentless curiosity about life and the world around me.
My fascination with cities and their complexities has shaped every step of my journey. Trained in architecture and urban planning, I spent five years building spaces and ideasβfounding Atelier Portatil and launching the MOID Project to explore design and urban innovation.
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Today, I'm the founder and curator of TARA Gallery in Lisbon β a space where I champion emerging artistic voices and urban thinkers. My work lives at the intersection of culture, identity, and imagination.β β
As an Art Director for commercial films, I translate stories into visual worlds, creating bold, cohesive designs that resonate. My set designs are playful, witty, and rooted in a deep love for storytellingβa natural evolution of my architectural past.
Iβm proudly Portuguese, with a punk-inspired style and a soft spot for edgy fashion, dolphins, and my beloved cats. These details fuel my playful, fearless spirit. Iβm a connectorβcurating experiences, not just objects, and always seeking collaborators who challenge and inspire.
A true urban thinker with the Universe in my mindβand the planet in my heart.